Brand identity

The color purple is a combination of red and blue, the warmest and coolest colors, and is believed to be the color of royalty. With a sense of mystic and royal qualities, purple is a color often well liked by very creative or eccentric people. It is said if you surround yourself with purple you will have peace of mind. The brand name reflects our corporate principles of simplifying ones life thus giving peace of mind and the most important thing i.e time. Our name is paired with the symbol created with seven chakras (circles). These seven chakras are related to the seven basic energy centers of our body.


1The first circle represents Principle:

Principle is a beginning, foundation, source, or essence from which things proceed and start. It is the fundamental source

2The second circle represents Pioneer:

Pioneering involves new ideas and method. Be the first to research and develop a new area of knowledge or activity. It’s an ability to venture into new avenues.

3The third circle represents Persistent:

It’s an ability to continue firmly or obstinately in a course of action in spite of difficulty or opposition.

4The fourth circle represents Passion:

Pursue your passion. It is the genesis of genius. They’re the ideas,hopes, and possibilities your mind naturally gravitates to. Passion + Purpose + Plan = Profit

5The fifth circle represents Publication:

It is an action to communicate effectively and efficiently. It’s an act to successfully convey or share ideas and thoughts.


The sixth circle represents Perception:

It is a need for Change: It is a first state of mind, which is a foundation on which change happens. People see things differently depending on their background, education, the current situation and make different rational interpretations of the exact same situation.

7The seventh circle represents Perspective:

Perspective is how things appear. It’s the way one looks at the issue from a realistic point of view.

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